Ingredients of Small Business Marketing

A business may be small, but the efforts of operating it is not. Small business owners often wear many hats – financing, product development, marketing, sales and customer support. While major corporations have sufficient resources to kick off a thoroughly planned marketing campaign, small business marketing is often on a budget. Marketing a small business should not be limited to a single channel because of the size of your business. Customers will always go through the three phases of a purchasing decision making: 1) aware of the products or services, 2) collecting enough information before the purchase, 3) and action of purchasing. The ingredients of effective small business marketing provides the information they need at each stage of a purchasing process.

Reach the Customers

Most small businesses target local market. Your business, of course, should be listed on local phone directories. Ads on local newspapers and flyers will bring you business from your local communities as well. Distributing business cards is always one of the most popular and inexpensive ways for small business owners to market or advertise their services and products. For instance, some landscaping companies distribute business cards door-to-door in newly constructed communities. If your services involves with artistic design (interior design, web design etc.), color business cards or custom business cards are more effective. They show the artistic tastes of the designers.

Provide Information About Your Products and Services

Awareness of a product or service is the start-point for customers to make a purchase. They will further research and compare similar services or products before they make contact for possible purchase. Now that you need a brochure or a website to present your business with product details, testimonials etc.. If business card design makes a good first impression, brochure design and brochure printing (or booklet printing if you prefer) are effective for converting leads into sales. Brochures that you send out will get more attention if you enclose a personal note with personal touch to introduce yourself and your company. A professional Web site serves as an online brochure to promote your products or service so that the prospects can get the information about your business 365 days a year and 24 hours a day. Affordable Web hosting costs as little as $25-$50 a year.

Call for Action

Once customers have made up of their mind to purchase your services or products. The brochure or the website should offer clear direction for further actions. The advantage of a website over brochure is that you are able to update as frequently as you want, offer discount or incentives for customers who make purchase in a certain timeframe. When they’re ready, a transaction is just a few clicks on a website powered with online shopping carts.

Small Business Marketing FAQs

What is a small business? The government has introduced certain criteria including the number of employees, annual receipts, affiliates and other applicable factors to identify a small business. It can be quickly determined by using SBA’s NAICS (North American Industry Classification System) Lookup. Enter the business description; NAICS will locate the business type in the resulting table.

What is marketing? Marketing refers to the commercial processes involved in promoting, selling and distributing a product or service.

What does marketing involve? Marketing is an organizing tool. The four basic aspects of marketing include the four Ps such as product, price, promote and provide. It involves market research, formulating strategy and selling based on two important principles. The first principle states that all company policies and activities should be directed toward satisfying customer needs. The second is that profitable sales volume is more important than maximum sales volume.

What is marketing strategy? Marketing strategy is the summary of the marketing goals. It is the formulation of the methods used to achieve the marketing objective.

What are the major constraints for small business marketing? The major constraints for small business marketing include budget limitations, lack of adequate resources and tough competition.

What are the important collateral marketing materials? Collateral marketing materials consist of printed marketing materials. They include brochures, business cards and news letters.

What is the importance of advertising in small business marketing? Advertising plays an important role in small business marketing. It helps to influence people with attractive marketing materials such as banners, sign boards, magazine and directory ads as well as trade booth displays.

The Top Apps, Software and Online Services for Organizing Your Mind

A lot of us blame technology for the constant stress that we’re under and for the fact that we feel constantly so wired. We’re continuously bombarded by notifications and messages and we seem to spend half our time looking at screens – is it any wonder so many of us are burned out?

But just as guns don’t kill people – people do, so is it true that apps don’t make you tired – you do.

The key is just to use the right technology. Actually, there are plenty of apps out there that can help you to feel less stressed and that can reduce that information overload. Likewise, there are also a number of online services that can do the same. Let’s take a look at a few of them.

Headspace

Headspace is an app that can teach you how to practice mindfulness meditation. The app does cost money if you intend to keep using it but the first few sessions are free and provide a great introduction.

Fabulous

Fabulous is a beautifully designed app for Android that can help you to take on new habits and routines and that will guide you through your goals and objectives. It makes setting new challenges for yourself fun and encourages you with motivation and tips along the way.

Standing Orders

Here’s a great way to use technology to make your life easier – set up some standing orders with online services. There are actually tons of companies that now offer there services on an automated recurring business:

  • Clothes companies that send you a new outfit every month
  • Supermarkets that let you have your weekly shop delivered to you
  • Diet companies that send ready made meals/ingredients to you on a daily basis
  • Flower shops that send flowers to someone on their birthday every year

Consider if something like this could help!

Virtual Assistant

A virtual assistant is an assistant that works for you via the web. They tend to be based in India and are very affordable but their services cover anything that can be done online. That could mean doing research for your work, or it could mean helping you organize a holiday!

Todoist

Todoist is a great ‘to-do list’ app that lets you set to do lists and then receive notifications and reminders about them.

Google Calendar

Any calendar app can be a great way to check your availability and to avoid over booking yourself. It syncs with other apps and even lets you share your schedule with others too.

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