Why 2013 Saw a Rise in Small Business Sales in California

If you are contemplating selling your business in the state of California, it may interest you to know that business sales for 2013 were up from 2012. Selling a business is a big and sometimes difficult decision. Even so, many business owners find this recent increase in sales to be quite comforting, especially if they want some security to know that there is a stronger market out there for selling. In fact, many potential buyers hope that these positive numbers will induce more businesses on the fence about listing their business will knowing that the market is in a healthier place for business sales in the state.

Small Business Sales Increase in California

The rate of small business sale has increased throughout the Golden State. In 2012, reports show that 14,368 small business operations were sold in total. In 2013, that number grew to 14,764 completed sale transactions. Of course, experts suggest that the increase may not be felt as substantially in some counties as others, which is typically to be expected, but that overall these good numbers reflect a new trend in upward sales that is likely to continue in 2014. Many factors appear to be linked to the increase, but one of the main reasons why these sales are going through is because buyers have better access to funding sources.

Sales in Large Counties Mixed

Some of California’s largest counties may not be feeling the increase yet, but that likelihood could change as more California businesses may be hitting the market for sale in 2014. Certainly, large counties like Los Angeles County are hoping to see more sales as a thriving business-for-sale market is a strong indication of an overall strong economy. Increased business sales are linked to better job growth too. The increase is doubly important in light of the fact that the state was losing businesses at a rate of about five percent.

What is Triggering the Rise?

While better access to money is at the heart of the increase, there may be other factors involved. For instance, experts believe that an improving house market as well as an improved stock market may also be supporting the increase in California business sales. Many small business owners also appeared to be waiting to list their business for sale in California until the market began to shape up.

Do You Have a California Business for Sale or Want to Buy One?

Increases or decreases aside, it can help the process of buying and selling to contract with a business broker. Their services can help viable buyers and sellers to sync up more quickly and effectively. Business brokers stay current with the sale market and understand the ins and outs of the buying and selling process. Their expertise can certainly impact the nature of the sale and the time frame in which a sale can be made. Contact a business broker if you plan to sell your California business or hope to purchase one.

The Importance of Online Communities For Business

“Strive not to be a success, but rather to be of value.” Albert Einstein. When it comes to sharing business content with your online communities, offering information to others that is of value will ultimately make your business successful.

There are many reasons why being a part of online communities contributes greatly to the success of your business.

  • Universal exposure: As part of an online community, you are able to reach people around the world and it is as though you are all in a room together, interacting on issues that are important and interesting to all of you. It is incredible that you are now capable (through social media) of reaching numerous people at once from one location. This allows you not only to market your business easily and successfully but also lets you do a large number of other things connected with your business. Remember that connecting with your online communities does not mean that you should be giving those people a hard sell. You should be sharing valuable information with them. You are educating the other people in your online communities about what you do and what you offer. You are allowing them to get to know you and your business.
  • Learning from others: As a member of an online community, you have the opportunity to learn new ways to market your business from other marketers. You should take advantage as much as possible of the expertise of other people who are members of your online communities and put their principles into practice, where appropriate.
  • Strategic partnerships: You will have many opportunities to form strategic partnerships with other members of your online communities. There will be a lot of synergies between you and others and if you find that your skills and expertise compliment those of people in your online communities, you should approach them and see how you can work together most effectively. Of course, you cannot form business partnerships with people unless you get to know them and they get to know you. Nobody will partner with another person unless they trust them and find them to be credible.
  • Make the most of your online communities: Remember that you need to market yourself and your business through your online communities. Make sure that your online profile is complete, which means that you need to include more details about yourself than your business. You should include a statement about your business but a more comprehensive discussion about your business offerings will occur after you have posted and syndicated your content.
  • Choose your online communities wisely: It is important to choose your online communities based on the members with whom you want to interact. It is not enough to choose an online community based solely on a demographic, ie, a geographic location or an age group. You should be very selective about your communities and make sure that the other members in your online communities have enough in common with you and your business and are really excited about interacting with you online.
  • Build your online relationships: It is very important to continue to develop relationships with those people with whom you interact online. A good way to do this is by continually sharing information with them that you feel they will find valuable and that will help them in some way. Not only will your online connections want to interact with you but they will also speak favorably about you to others online. The more comfortable and the closer your relationships with them become, the more opportunities you will eventually have of selling them your products and/or services. Make sure that you make the effort to not only establish the relationships but also make sure that you maintain them for the long term.

Conclusion

Being a member of online communities for business and continually establishing and maintaining online relationships is critical to the success of your business. With the extreme popularity of social media, many people are excited about interacting and developing relationships with others whom they feel they can trust and who they consider experts in their industry. At the heart of your success is the human element. Once people really get to know you and you get to know them, they will want what you are offering and will gladly tell others about what you are offering too.

Free Small Business Marketing Tips – 3 Ideas for Fast Results

In this article, I have 3 free small business marketing tips for you, because marketing shouldn’t have to set you back a bundle. And any one of them may make you a serious sum of money when you put them to work for you.

That’s a considerable promise, I know, but it’s one I stand behind and mean to keep.

But there is one warning: simply skimming through this article and “learning about” these tips won’t do a thing for you. You actually have to roll your sleeves up and put them to work for you.

Free Small Marketing Tips No 1: Bump up your fees

There are probably three people in the whole world who commonly buy on price only (and you really don’t want them as clients anyway). The rest of us have better things to bother with, like suitability, trustworthiness, delivery time, excellence, service, back up and all the rest. In one analysis only 14% of participants said price was the most important factor for them; that means 86% of them had different, more weighty concerns.

If you tack on 10% to your prices from this moment on, I would be shocked if you experienced any decrease in sales at all. What you WILL see, though, is a significant increase in your profits (because that 10 % boost is all profit). Yeah, it’s conceivable the odd client or two will moan and put on the weeps about it and perhaps even go somewhere else… but if that happens, then they’ve done you a kindness. Price buyers are sheer murder to deal with and will in the end drive you to an early grave.

Free Small Marketing Tips No. 2: Become the media darling

Read the newspapers, both national and local, switch on the Television or tune in to the radio stations and you’ll see ‘expert’ after ‘expert’ wheeled on to give his or her thoughts on everything from daycare and chilblains, to party ideas and pork pies. But what gives these folks this ‘ace’ status and why are they in the news? Well, their authority status comes from the fact they’re simply in the news. That’s it. That’s the only difference between them and you.

Precisely how do they get there? Exactly how does this come about? By their contacting the local media and saying, essentially, “I’m an expert on thingamajigs, and I’ve got strategies and information on whatchamacallits your audience would definitely like and benefit from”.

This is all a hell of a lot easier than it seems and a lot less scary, too. Some years ago I had a regular monthly piece in the local monthly rag. It added up to possibly 30 minutes’ work a month to create, and yielded thousands of Euro in business.

Free Small Marketing Tips No. 3: Ask for referrals

Referred business is the most profitable business to get, and the easiest to close the sale on — because all the hard work of nurturing trust has been done for you by whomever referred the business to you. In my own business, I don’t take on private clients from anything BUT referrals, because the business is such top quality.

Alas, while we all love ’em… we don’t tend to do much to ensure we get lots of them.

Although we can change all this simply by asking our present customers and clients this simple question: “whom else do you know whom I may be able to help in the same way I’ve helped you?”. You could send that email or letter now and be getting more business within minutes.

You can also take this one step further and set the scene for recommendations at the beginning of your relationship with a new customer: “I grow my business with referrals. So if I do a great job for you I hope and expect you will recommend at least 3 people to me whom I may be able to help”. The majority of business owners are too intimidated to make this a stipulation of doing business with clients… although that’s their affair.

See? Three free small business marketing tips that could be making you money by the end of today.

But the onus is on YOU to pull your finger out and make them work for you — they won’t do it by themselves.

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